Turin lights up with Artissima and becomes the capital of contemporary avant-garde

Artissima establishes itself as an unquestioned protagonist in the Italian and international contemporary art landscape with the announcement of its upcoming edition, which promises to once again transform Turin into the capital of new creative trends. With its official presentation at the Gallerie d'Italia, the fair, now arriving at one of its most anticipated editions, is preparing to welcome galleries, operators, artists and collectors from around the world, strengthening its vocation as an experimental laboratory, artistic scouting platform and meeting place between avant-garde and market. It is precisely these values, the result of a consolidated history and a vision projected into the future, that make each new edition of Artissima an event followed by industry professionals and the general public.

This year, Artissima's program promises to be particularly rich, with the participation of numerous Italian and foreign galleries, the presence of young promises and already established names on the international scene. The fair's traditional sections interweave with special projects, talks, exhibitions and side events that will animate not only the exhibition spaces, but the entire city of Turin. The heart of the exhibition remains the attention to research and the quality of proposals: Artissima distinguishes itself for its ability to discover new talents, launch trends, foster dialogue between different artistic cultures, shortening distances between operators, artists and the public. In this way, Turin transforms into a widespread stage where contemporary creativity is put in direct relation with the city and its cultural institutions.

Over the years, the fair has been able to renew itself, embracing the challenges of a constantly evolving global market and adapting to the most current languages of art. The attention to experimentation, hybrid languages and innovative formats, combined with a solid presence of collectors, curators and museum directors, ensures that Artissima is now recognized as an unmissable appointment in the Italian art calendar. Particular importance is given to collaborations with Turin's main institutions – from the Gallerie d'Italia to the Castle of Rivoli, from the Sandretto Re Rebaudengo Foundation to the Museum of Contemporary Art of Rivoli – which allow amplifying the event's echo throughout the territory. This virtuous network between public and private, culture and business, allows surpassing the traditional boundaries of commercial fairs, transforming Artissima into an event of national and international cultural scope.

The city's involvement is one of the key elements that determine the success and uniqueness of the event. Artissima becomes "diffused," contaminating urban spaces, museums, independent galleries, foundations, offering the public a total immersion experience in contemporary art, made of discoveries, surprises and encounters. No less important is the fair's ability to involve emerging realities and new audiences, through educational projects, meetings with artists and debate opportunities that promote an inclusive and participatory approach to art.

On the economic and strategic front, Artissima represents an essential engine for the enhancement of Turin city and its creative ecosystem. The flow of national and international visitors, media attention and industry operators, the production of side events contribute to strengthening the profile of a dynamic city, capable of attracting investments and constantly renewing its cultural offering. The event thus becomes not only a showcase for the latest artistic trends, but also a lever for urban and tourist development, generating value for the entire Piedmont territory.

In this perspective, the new edition of Artissima is set to once again be a crossroads for artists, collectors and cultural operators, a place of experimentation, negotiation and exchange of ideas. Turin is therefore preparing to welcome an increasingly international, curious and aware public, eager to confront the new frontiers of creativity. The fair thus confirms itself as a laboratory of innovation, an open square for dialogue between experiences, generations, different disciplines, capable of fostering the growth and circulation of the most audacious ideas in the artistic field.